Another month, another completely sold-out I Love Micheladas night — and this one? Off. The. Charts.

From the moment the gates opened, the vibe was electric — as if that full moon in the sky was blasting through our speakers. The crowd showed up in full force, dripping in pride and ready to party. Viva La Bonita took over and turned the plaza into a sea of style — bonita fits lined every inch, and the girls? Serving looks that could stop traffic.

On the banda stage, it was pure fire. Banda Los Plebes de Sinaloa, Tamborazo Mi Lindo Zacatecas, and Herencia de Gabrieles had the whole place stomping, singing, and shouting every lyric. Over in the warehouse, DJ’s Que Madre, Escaliente, Allie Rick, Dro Barlo and Love Baila were dropping weapons-grade bangers that kept bodies moving in the heat.

It was sweaty, it was loud, and it was everything we live for. Micheladas and Sojuladas in hand, fans showed off their Don Julio Boot Ribbons like trophies — those things are already legendary. (We better see them all over the ‘Gram. Tag us or it didn’t happen.)
Shoutout to Rachel and a huge thanks to Que Madre for holding it down with us.
Our mini-festival keeps selling out because of all of you. Thank you from the bottom of our hearts. This is the community we dreamed of and manifested — and seeing it come alive is pure magic. It’s beautiful. It’s powerful. And it’s a reminder of our favorite truth: Brown is Beautiful… (but for real, its in our bottle)